Our Story

Snack Hawaii History

Snack Hawaii is a family-owned and operated business with over 25 years of experience in providing healthy enjoyable snacks to our valued customers here in Hawaii. Our parent company, Asia Trans & Co., is located in Kona on the Big Island of beautiful Hawaii. 

Our family first began making small batches of Crack Seed to sell at our family restaurant in Hilo in the 1980's. The work was tedious, but our customers loved the product so we worked hard to meet the growing demand.

Eventually, our family decided to sell our restaurant and to instead expand our Crack Seed business by making and delivering these popular dried fruits to local stores. The growing demand for Crack Seed soon led us to start our own distribution business providing everything from our specialty dried fruits to snacks and beverages from other local companies like Hawaiian Sun and Enjoy to local grocery stores and chain stores like Walmart and Costco.

li hing mui across our living room  floor

Here we are back in the '80s with our Red Li Hing Mui haul being prepped for delivery in our living room. (Don't worry we have an FDA approved facility now and five warehouses to store our products!)

Snack Hawaii Products

Snack Hawaii's products are found throughout Hawaii and if you're visiting the Big Island, please look for us in most stores. Snack Hawaii is currently the largest online retailer of popular Hawaiian and Asian snack favorites such as Li Hing Mui, Arare, Dried Seafood, Kona Coffee, Macadamia nuts and more! Snack Hawaii is widely-known and recognized for the invention of many local snack favorites.

In fact, Snack Hawaii's Ahi Jerky and Marlin Fish Jerky were invented by the company's owner and continue to be made right here in Kona by the loving and diligent hands of our Kona family and friends!


During delivery and shipment, you can expect all of Asia Trans & Co. brand seeds, candies, seafood, arare, ahi jerky, etc. to be packaged in the same black and clear packaging that our local customers are familiar with seeing in retail stores. When ordering larger bulk items of 1 lb or more, please expect to receive these items in clear bags without labeling.


Our mission here at Snack Hawaii is to provide our customers with a wide-variety of great Hawaiian and Asian snacks. Delivering great products and superior customer service that exceeds the expectations of our customers is at the forefront of our core beliefs. When you shop at Snack Hawaii, you can expect outstanding services, products that keep you coming back for more, amazing prices, and fast shipping.

We believe in producing and delivering products that are healthy and enjoyable. We believe in providing fair prices to our customers because we know that times are tough and everyone deserves to enjoy great snacks.

Snack Hawaii Would Like to Say Mahalo!

Mahalo to our valued customers for taking the time to learn more about us! Before leaving our site, please make sure to check out our Made in Hawaii best sellers. And as our site continues to grow, let us know if you don’t see one of your favorite local snacks. It may be coming soon!